Hi. I’m Jodie Thorz Dawson - a psychologist turned coach and entrepreneur.

From an early age, I was taught that you had to follow a linear path to success. Go to college, graduate school, and start a professional career in an area you chose at 18 years old.

I followed the path I thought I was supposed to be on but waivered every step of the way. I wasn't happy or fulfilled and could not figure out why. I had gone to the best schools and received the best training to be a clinical psychologist but something wasn’t aligning for me.

And then, 20 years ago, I was introduced to coaching and it changed my life. Through my certification as a life coach and co-active leader, I was able to learn about my own values, passions, and life purpose. I learned how to take risks, how to invite failure into my life, and how to live a non-linear journey both personally and professionally. So, in 2010 I had enough courage to leave my career as a university administrator to pursue my passion project with my wife and business partner.

With a steep learning curve, entrepreneurship has afforded me so many opportunities that I had never dreamed possible. Being the navigator of my own personal and professional life has allowed me more flexibility to make my family and personal growth a priority while growing and sustaining my own business.

It hasn’t been without its struggles but I’ve learned to embrace them and meet them head-on, and to make conscious decisions and choices along the way that are in line with what’s important to me.

Every day, I give thanks for having the determination and fearlessness it took. And now, I want to help you by taking all that I’ve learned along the way sharing it with you — because I know it’s possible to bring dreams into reality.

Why Me?

• I understand the struggle of the journey.

• I'm passionate about helping women recognize their full potential and life purpose - a life in line with their values.

• I’m great at helping women change their perspectives, giving them the courage to think outside the box and take the next step forward.

• I’m a seasoned coach, consultant, and entrepreneur with specialty areas in women’s entrepreneurship and ADHD.

• I have successfully grown a coffee company from one location with minimal sales to a multi-million dollar franchise with four storefronts in 10 years.

• My unique background in education, mental and health services, and entrepreneurship informs my work—both as a sole proprietor, speaker, and coach—with a creative, strategic, and analytical mindset.

5 Random Fun Facts About Me

People always ask me for advice on…

Business, entrepreneurship, and women in business.

The theme song of my life right now is…

Treat People with Kindness by Harry Styles.

You might be surprised to know that…

I was on Oprah. It’s a long story…

For 3 years, I lived in…

Switzerland. I highly recommend living abroad at some point in life to gain a different perspective and to learn about other cultures and traditions.

Activism is at my core…

And I will continue to fight and march for women’s equality and the LGBTQ+ community.